Not a day goes when I don’t learn something new about food through the power of social media. Of all the social networks Twitter is my favorite. It is a real-time information social network and micro-blogging site that allows me to share and receive information in 140 characters or less. My husband describes it as a glorified chat-room, but I consider Twitter a gateway to building community and engaging with other people who share similar interests. For me that interest is food.
Connecting with other food bloggers, readers of Savory Sweet Life, and other food enthusiasts has been made easy with Twitter, and is changing the way people publically share information.
My favorite use of Twitter is sharing new-to-me flavors, recipes, ingredients and cooking methods publicly for the sake of building interest in the food community and exchanging information. However, sometimes Twitter can be used for playful banter between friends.
A couple years ago my friend Ashley Rodriguez, another Seattle area food blogger, and I were jokingly tweeting about which of us had the best chocolate chip cookie recipe. As our lively exchange continued, somehow it developed into a very publicized chocolate chip cookie throwdown as other food spectators egged us on.
What began as friendly trash-talking between two friends quickly grew into quite the showcase, and the debate and buzz in the Twitterverse grew over who had the best cookie recipe.
I’m old and wise enough to know that determining who has the best chocolate chip cookies is highly subjective and debatable. One thing is for sure: there were no losers in this great chocolate chip cookie bake-off. Instead, there were only winners. After all, the internet and the Twitter community were the recipients to not one, but to two awesome chocolate chip cookie recipes.
This is the power of social media such as Twitter. It can take something seemingly small and grow it into something that goes viral. And in the end I’m happy that this banter with Ashley pressured me into sharing our family recipe.
Never underestimate the power of social media and its ability to influence others with the love of all things baking, especially chocolate chip cookies.
If you have a great chocolate chip cookie you would like to share, please leave a link in the comment section with what makes your cookies noteworthy!